Connect the right people
We connect financial firms with credible finance creators who understand their audience and take their responsibilities seriously.
- Vetted creators
- Audience alignment
- Responsible partnerships
The Finance Creator Network
The FCN is an industry initiative endorsed and supported by the regulators. We help financial firms and finance creators build better partnerships, raise standards and create financial content people can trust.
Endorsed and supported by regulators.
The FCN maintains regular dialogue with regulators as we develop clearer standards and better ways for financial firms and creators to work together.
A better way for financial firms and creators to work together.
Financial content is becoming a bigger part of how people learn about money. The FCN brings the industry together to make financial creator partnerships more credible, responsible and effective.
Raise standards
We are developing clearer standards and expectations for finance creators and the firms working with them.
- Clearer expectations
- Industry guidance
- Consumer protection
Build better partnerships
We support firms and creators in building partnerships that work commercially while protecting consumers and maintaining trust.
- Commercial value
- Consumer safety
- Lasting trust
FCN Dashboard
Compare the Market
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Member Since
2026
Status
Active
Events
12
Roundtables
6
Working Groups
3
Consultations
8
Illustrative concept only.
Work with finance creators with greater confidence.
The FCN helps financial firms:
Connect with credible finance creators
Improve creator selection and vetting
Build safer and stronger partnerships
Understand emerging industry standards
Access guidance and industry insight
Take part in events and industry discussions
Build your credibility and become part of a network shaping the future of financial content.
The FCN helps finance creators:
Strengthen their professional credibility
Access guidance, training and development
Understand industry and regulatory expectations
Connect with financial firms
Access relevant partnership opportunities
Help shape better standards for the industry
FCN REGISTER
Cameron Smith
UK Personal Finance Creator
Experience
5+ Years
Status
Active
Member Since
2026
Last Audited
Q2 2026
Illustrative concept only.
Social media is reshaping how people learn about money.
The FCN exists to turn that shift into a safer, more credible and more effective financial creator industry.
Opportunity
People increasingly use social media to learn about money, investing and financial products.
- New audiences for financial firms
- New platforms for finance creators
Challenge
It also creates challenges around trust, quality, suitability and regulation.
- Firms need credible creators
- Creators need guidance and support
Solution
The FCN brings both sides together to build a better financial creator industry.
- Improved outcomes for firms
- Improved outcomes for creators
- Improved outcomes for consumers
Built with the industry.
The FCN brings together finance creators, financial firms, agencies and regulators to raise standards and shape the future of financial content.
Get involved- Endorsement and ongoing support from regulators
- Regular dialogue with regulators
- Conversations with major UK banks and financial firms
- Support for firms exploring creator partnerships
- The development of clearer creator standards and vetting
Join the Finance Creator Network.
Whether you are a financial firm looking to work with creators or a finance creator looking to build your credibility, join the FCN and help shape the future of financial content.
FCN membership does not represent individual approval or authorisation by the Financial Conduct Authority.