The Finance Creator Network
The FCN is an independent industry initiative, working alongside the regulator. We help financial firms and finance creators build better partnerships, raise standards and create financial content people can trust.
Working alongside the regulator.
The FCN is an independent industry initiative, working alongside the regulator. We maintain regular dialogue with the regulator as we develop our standards, creator framework and approach to financial creator partnerships.
A better way for financial firms and creators to work together.
Financial content is becoming a bigger part of how people learn about money. The FCN brings the industry together to make financial creator partnerships responsible and effective.
Join a network shaping the future of financial content.
The FCN helps finance creators:
Strengthen their professional credibility
Access guidance, training and development
Understand industry and regulatory expectations
Connect with financial firms
Access relevant partnership opportunities
Help shape better standards for the industry
Work with finance creators with greater confidence.
The FCN helps financial firms:
Connect with credible finance creators
Improve creator selection and vetting
Build safer and stronger partnerships
Understand emerging industry standards
Access guidance and industry insight
Take part in events and industry discussions
The FCN co-founders.
The FCN is led by a team with experience across financial services, financial advice, content creation, marketing and creator partnerships. We understand the challenges because we have worked directly within the industries the FCN supports.
Built through engagement with all stakeholders.
The FCN is being developed through direct work with the people operating across financial services and the creator market.
Engagement with regulators
Ongoing engagement with regulators as we develop the FCN standards.
Major UK firms
Conversations with major UK banks and financial firms.
Creator input
Direct input from finance creators shaping the network.
Agency engagement
Engagement with marketing and creator agencies.
Creator standards
Development of creator standards and vetting.
Wider industry
Collaboration with stakeholders across financial services.
Our founding partners.
Working alongside the Financial Conduct Authority, we aim to promote credible financial education, encourage better partnerships between creators and financial firms, and deliver better outcomes for consumers.
Compare the Market
Lloyds Banking Group
Join the Finance Creator Network.
Whether you are a financial firm looking to work with creators or a finance creator looking to build your credibility, join the FCN and help shape the future of financial content.
FCN membership does not represent individual approval or authorisation by the Financial Conduct Authority.