A shift in how people learn
More people now use social media to learn about money, investing and financial products.
- Finance creators make complex subjects easier to understand
- New ways for firms to reach audiences
About the Finance Creator Network
Building a more trusted future for financial content.
The FCN brings financial firms, credible finance creators, agencies and the wider industry together. Our aim is simple: to help firms and creators build better partnerships, raise standards and create financial content people can trust.
Endorsed and supported by regulators.
The FCN is an initiative endorsed and supported by regulators. We maintain regular dialogue with regulators as we develop our standards, creator framework and approach to financial creator partnerships.
Why the FCN exists
A growing market that needed a clearer route.
The FCN was built to bring firms and creators together - and turn a fragmented market into a more credible, more collaborative industry.
A fragmented market
The way firms and creators work together today is still fragmented, with no shared standard.
- Firms struggle to identify credible creators
- Creators struggle to access clear guidance and recognition
A clearer way forward
The FCN was created to bring both sides together and build a clearer route ahead.
- Shared standards
- Better partnerships
- Content people can trust
Our mission
A creator industry built on trust.
To create a financial creator industry built on trust, responsibility and better collaboration.
We want to make it easier for:
Consumers
Can find credible financial content they can trust.
Creators
Understand their responsibilities and build trusted careers.
Financial firms
Can identify and work with suitable creators.
The wider industry
Can engage with the creator market with confidence.
Built with the industry
Shaped through direct dialogue.
The FCN is being developed through direct work with the people operating across financial services and the creator market.
Engagement with regulators
Ongoing engagement with regulators as we develop the FCN standards.
Major UK firms
Conversations with major UK banks and financial firms.
Creator input
Direct input from finance creators shaping the network.
Agency engagement
Engagement with marketing and creator agencies.
Creator standards
Development of creator standards and vetting.
Wider industry
Collaboration with stakeholders across financial services.
How the FCN started
Built to fill a gap.
The FCN was created by people working directly across financial services, financial advice, content creation and brand partnerships.
We could see the opportunity finance creators offered, but also the challenges faced by creators, firms and consumers. There was no central organisation bringing these groups together.
The FCN was built to fill that gap - a place where firms and creators can connect, learn from each other and help shape how the industry develops.
Who the FCN brings together
Four groups. One shared standard.
The FCN unites the people shaping the future of financial content - creators, firms, agencies and the regulator.
Finance creators
Creators committed to producing accurate, responsible and useful financial content.
Financial firms
Organisations looking to understand the creator market and build stronger partnerships.
Agencies
Teams supporting firms and creators with campaigns, content and partnerships.
Regulators and wider industry
Stakeholders helping to shape clearer expectations and better practices across financial content.
What we stand for
The values behind FCN.
Trust
Financial content should give consumers clear and accurate information.
Responsibility
Creators and firms should understand the influence they have and take their responsibilities seriously.
Collaboration
Better outcomes come from firms, creators, agencies and the wider industry working together.
Opportunity
Strong standards should help credible creators and responsible firms build better partnerships.
Meet the team
Led by people who've worked in the industry.
The FCN is led by a team with experience across financial services, financial advice, content creation, marketing and creator partnerships. We understand the challenges because we have worked directly within the industries the FCN supports.
Cameron Smith
Co-Founder
Abs Mechial, DipFA
Co-Founder
Mathew Gay
Co-Founder
Get involved
Help shape the future of financial content.
Whether you are a financial firm looking to work with creators, or a finance creator looking to build your credibility, the FCN gives you a place to connect with the industry and help shape what comes next.
FCN membership does not represent individual approval or authorisation by the Financial Conduct Authority.