A shift in how people learn
More people now use social media to learn about money, investing and financial products.
Building a more trusted future for financial content.
Our aim is simple: to help firms and creators build better partnerships, raise standards and create financial content people can trust.
Working alongside the regulator.
The FCN is an independent industry initiative, working alongside the regulator. We maintain regular dialogue with the regulator as we develop our standards, creator framework and approach to financial creator partnerships.
A growing market that needed a clearer route.
The FCN was built to bring firms and creators together - and turn a fragmented market into a more credible, more collaborative industry.
A fragmented market
The way firms and creators work together today is still fragmented, with no shared standard.
A clearer way forward
The FCN was created to bring both sides together and build a clearer route ahead.
Built to fill a gap.
The FCN was created by people working directly across financial services, financial advice, content creation and brand partnerships.
We could see the opportunity finance creators offered, but also the challenges faced by creators, firms and consumers. There was no central organisation bringing these groups together.
The FCN was built to fill that gap - a place where firms and creators can connect, learn from each other and help shape how the industry develops.
Led by people who work in the industry.
The FCN is led by a team with experience across financial services, financial advice, content creation, marketing and creator partnerships. We understand the challenges because we have worked directly within the industries the FCN supports.
The values behind the FCN.
Trust
Financial content should give consumers clear and accurate information.
Responsibility
Creators and firms should understand the influence they have and take their responsibilities seriously.
Collaboration
Better outcomes come from firms, creators, agencies and the wider industry working together.
Opportunity
Strong standards should help credible creators and responsible firms build better partnerships.
Help shape the future of financial content.
Whether you are a financial firm looking to work with creators, or a finance creator looking to build your credibility, the FCN gives you a place to connect with the industry and help shape what comes next.
FCN membership does not represent individual approval or authorisation by the Financial Conduct Authority.