Opportunity
Finance creators are becoming an important way for people to learn about money and financial products.
- New audiences for financial firms
- New platforms for finance creators
For Financial Firms
Work with finance creators with greater confidence.
The FCN helps financial firms identify credible creators, build stronger partnerships and keep pace with changing expectations around financial content.
Endorsed and supported by regulators.
The initiative is endorsed and supported by the regulators, with regular dialogue as the FCN and its standards develop.
The market
The opportunity is clear. The route isn't.
The FCN exists to turn that shift into a safer, more credible and more effective financial creator industry.
Challenge
Firms want to engage with this growing market, but often face uncertainty around creator selection, oversight, regulation and reputational risk.
- Firms need credible creators
- Creators need guidance and support
Solution
The FCN gives firms a clearer route into the financial creator market.
- Improved outcomes for firms
- Improved outcomes for creators
- Improved outcomes for consumers
How the FCN supports firms
A clearer route into the finance creator market.
Support at every stage of your creator strategy - from identifying the right voices to managing partnerships with confidence.
Find the right creators
Identify finance creators who are relevant to your brand, audience and campaign objectives.
Build better partnerships
Create partnerships that work for your firm, the creator and the people viewing the content.
Manage risk with more confidence
Improve your approach to creator selection, due diligence, financial promotions and ongoing oversight.
Stay close to industry developments
Access insight from creators, financial firms and the FCA as expectations and best practices continue to develop.
What your firm can gain
Practical support for firms working with creators.
By joining the FCN, your firm gains access to the guidance, insight and relationships that make creator partnerships work.
- Support identifying and assessing suitable finance creators
- Guidance on creator selection, vetting and best practices
- Insight into the financial creator market
- Support developing creator strategies and campaigns
- Access to relevant events, panels and industry discussions
- Opportunities to share your challenges and help shape standards
- Stronger relationships with credible finance creators
- Access to ongoing industry learning and updates
Who the FCN works with
Open to organisations across financial services.
FCN membership is designed for any firm looking to engage with finance creators thoughtfully - from established institutions to fast-growing fintechs.
Firms we welcome
Banks and building societiesInvestment platforms and asset managersInsurersFintech companiesMortgage and property firmsComparison websitesMarketing and creator agenciesWealth and pension providersOther firms working with creators
Built with the industry
Shaped through direct dialogue.
The FCN is built through direct work with the people operating across the financial creator market - regulators, firms, agencies and creators themselves.
Regulator endorsement
Endorsement and ongoing support from regulators.
Regulatory dialogue
Regular dialogue with regulators on standards and expectations.
Major UK firms
Engagement with major UK banks and financial firms.
Creator input
Direct input from finance creators shaping the network.
Clearer standards
Development of clearer creator standards and vetting.
Wider industry
Collaboration with agencies, platforms and industry stakeholders.
Joining the FCN
3 steps to join the network.
01
Get in touch
Tell us about your firm, your current approach to creators and what you are looking to achieve.
02
Speak with the FCN team
We will arrange an introductory conversation to understand your needs and explain how the FCN can support you.
03
Join the network
Become part of a growing network of firms and creators working to improve financial content and creator partnerships.
Build a better creator strategy
Approach the creator market with confidence.
Whether you are exploring creator partnerships for the first time or already running campaigns, the FCN can help your firm approach the market with greater clarity and confidence.
FCN membership does not represent individual approval or authorisation by the Financial Conduct Authority.